A disappointed salesman of Coca Cola
returns from his Middle East
assignment.
A friend asked, "Why weren't you
successful with the Arabs?" The salesman explained, "When I got
posted in the Middle East, I was
very confident that I will makes a good
sales pitch as Cola is virtually
unknown there. But, I had a problem
I didn't know to speak Arabic. So,
I planned to convey the message through
3 posters...
First poster, a man crawling through
the hot desert sand... Totally
exhausted and panting. Second poster,
the man is drinking our Cola and
Third, our man is now totally refreshed.
Then these posters were pasted
all over the place"
"That should have worked,"
said the friend.
The salesman replied, "Well, not
only did I not speak Arabic, I also
didn't realise that Arabs Read from
Right to Left..."
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